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Google updates and how they can affect your business.

Upward trending graph showing upward growth on search engines

Google is the most popular search engine in the world with a over two trillion searches per day. People visit the Google directory everyday looking for information, business and for entertainment. If your website is already indexed on the Google search engine maintaining a good ranking will not only provide you with website traffic, but it can also translate in to actual sales. This makes it paramount for you to maintain a properly optimised website in order to benefit from Google’s search traffic. A good website backed up with great content and optimisation is key to achieving this status, however you may want to consider carrying out a free website audit first to analyse your website and provide you with a clear idea of your actual on-page score as well as gaining some optimisation tips.

Search engine optimisation or SEO is the practice of improving the organic traffic from search engines. A lot of factors come into play in order for you to be ranked at the top of the Google search results. This includes but is not limited to domain age, keyword density, information relevance, click through rate from past searches and social media signals. Organic traffic from Google has been proven to be one of the cheapest ways for a business to acquire customers. With good SEO your website can receive quality traffic helping you to grow and sell your products and services anywhere in the world.

Google regularly applies updates to its algorithm that determines how it ranks websites on its search results pages. Google implements these changes to improve the accuracy and quality of information that its users are provided with. Such changes can and will affect your online business positively or negatively, depending on what changes have been made to the algorithm. Back in April 2012 for example, Google made changes to it's algorithm that specifically targeted keyword spamming. This update came to be known as the Penguin update. It affected a lot of websites that thought they had good SEO in place at the time, as they were possibly using spam content or keyword stuffing at the time. This update resulted in such websites losing their search engine rank position (SERP), in turn this affected traffic to their websites and as a direct consequence their bottom line. However websites such as news sites and websites promoting original content actually benefited from the update boosting their rankings and sending them higher in the search results as a result.

Losing your rank position due to such an algorithm update is akin to being penalised and it may affect your search engine visibility, website traffic and subsequently your business. If you notice a drastic change in your website ranking it may be because of such an update. The best way to find out if your rank has been affected is to monitor it with specialised software, these products can keep track of your websites performance on all the major search engines, but it is always wise to run an audit on your website first so that you can investigate and identify any possible on-page errors up front and rectify them beforehand. There are many factors that can affect website performance that may have nothing to do with a Google update, so it is always worth getting your website checked over by a qualified online marketing agency first, who would be able to identify other potential areas of concern that could be affecting your rank.

Things to look out for are structural changes in the design that may slow your site down or interfere with the usability of the site. Ensuring that your website is mobile friendly and confirming it is connected correctly to your social media accounts will help improve your social signals. Other things to consider would be the correct use of headings, page titles and ALT Tags.

To give yourself the best chances of ranking well on Google make sure you are always creating new and unique content for your website and try to ensure your website remains user friendly at all times. With these basic but essential practices and by keeping an eye on the Google updates you will have the best chance of maintaining a sustainable high rank on the search engines.#GoogleUpdate2019

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