If a picture says more than a thousand words, then a video does away with the need for words altogether. The modern concept of marketing has very much changed with the introduction of video. Though this concept is not a new one, it has grown exponentially over the last 5 years to become one of the most powerful digital marketing tools available, with social video posts generating around 1200% more shares than both text and image post combined!
In fact, SEO Flatrate; an award-winning UK based online marketing agency go one step further, predicting that video will one day replace the need for a website altogether, then who wants to spend time scrolling through a website when they can watch it and experience it in full HD.
Below we have collated the top 5 reasons why you should be adopting video as part of your online marketing campaign:
(1) Increased engagement rate: Video marketing will increase your viewer engagement rates for your business and products. This could mean anything up-to 80% more engagement by using video marketing.
(2) Video makes products more exciting: When you use video, it brings your products and services alive. Never has there been a better reason to showcase your products and services online.
(3) SEO for your website: A good video will most definitely increase your SERP (search engine rank position) then not only are videos loved by the search engines they tend to rank well too. In fact, it has been said that your website is 53% more likely to rank on page #1 of Google if there is a video on the landing page. Embedding video in your SEO strategy will certainly increase your visibility on the web but will also help you deliver more traffic to your website too.
(4) More entertaining than text or photos: Surely you find a video more appealing than a picture or a document, that we can all agree on. But guess what, not only do we all agree on this fact, but the statistics prove this time and time again.
(5) Video can deliver the message efficiently: Lastly, a video as a marketing concept simply gets the message across quicker and more efficiently.
In summary, video marketing has the power to captivate and motivate large audiences, if you need any help with video marketing contact your local SEO agency for details.
Did you know that Facebook generates over 8 billion video views on an average day? The demand for video is increasing and now is the time to get involved! Marketing agencies like SEO Flatrate would like to show you how to divert some of that traffic to your website and how to turn consumers in to paying clients!
However lets do it right first time... Remember when everyone became a blogger back in 2016 and 2017, well 2018 digital trends are showing that video is set to be ten fold more infuencial in the coming years.
So how do you use video effectively to grow your business and reach new potential cliets? How do you create videos people can engage with? How do you measure your sucess? Here are a few ways you can start using video in your marketing to grow your business in the coming years.
1. POST YOUR VIDEO ON SOCIALMEDIA
As a marketer, I like video marketing stats, so here is the fist one for you did you know that social video generates around 1200% more shares than both text and images posts combined! Use social media to your advantage this year to share your videos and if done well you could generate a massive boost in engagement with your posted content. IF you need any help contact us, we dont bite :-)
Next time you visit your Facebook newsfeed, just take note of how much of the content you see is actually video. You will probably notice that most of it is video right? Fact is, video posts on Facebook have +135% greater organic reach than a photo post will ever have and it should not become apparent to you as a business owner that you are missing out!
When you invest in video marketing, make sure you utilise all the social media channels do not make the mistake of not getting your video noticed and in front of your followers, so they can share it with their friends and business partners for you too.
EMPOWER CONSUMERS THEY WILL THEN CHOOSE YOUR BUSINESS!!!
As people are researching products and services on the internet, video can be a great tool to get get your business right in front of the customer, can you really afford for your business not to be noticed??
90% of users say that product videos play an important part in their decision process these days. This is why businesses must focus more on the value of their products or services if they wish to catch the eye of potential customers on the internet. If you want to get customers to visualise themselves using your products or services, and experiencing that value, then make it all about them instead of all about you!
When you position yourself as having the right solution you then empower consumers to choose your business over that of your competition. Not only do consumers use videos when researching products prior to making a purchase, but 64% of consumers are more likely to buy something online after watching a video.
Capture their attention, engage them with true value, and this way you will stand out from the crowd.
If you would like to hear more about how video services can help your business please contact the SEO Flatrate team 01202 911141 or email the office, we are here Monday to Friday 9am - 5pm
t. 01202 911141
e. support@seoflatrate.co.uk
w.www.seoflatrate.co.uk
Back in February of 2018 Libra photographic approached Dorset based "SEO Flatrate in search of increasing their “Search Engine Rank Position" (SERP) for their company Website.
Being a specialist Dorset wedding photographer "Libra photographic" were looking to increase their visibility using "Search Engine Optimisation" otherwise know as SEO to establish a better position on the search engines for their chosen keywords. We have only been working with Libra now for just a few Months and the positive results are already making a real difference in the enquiries for wedding photographers in Dorset they have had have had dramatically. We look forward to working with Libra Photographic and also supporting them with their SEO & Marketing needs moving forward.
This is what the business owner of Libra Photograpic Nathan had to say.
"In 1999 my cousin, Dianne, married her soulmate. I was asked to photograph her wedding, fresh out of college with a couple of years of professional photography under my belt.
I had more butterflies in my tummy than the groom I had to get it right, no digital previews it was on film, or I’d never live it down in the family. Little did I know that day would influence the rest of my career.
I realised I have a knack for blending in with strangers as I have a social personality. In April 2000 Libra Photographic, the new Dorset wedding photographer, was born, the millennium was a time when I, and many others, felt a new beginning was needed and I’ve never looked back. At your wedding I am viewed as one of your guests, laughing with your nan, blowing raspberries at the children, even dancing on the dance floor to get those late night shots.
I love my job and I’m told it shows. Weddings are the perfect playground to document the full range of human emotion, and I approach each wedding as a photojournalist to capture all its uniqueness.
I consider myself a thief and I am proud of that. I steal moments from weddings and immortalise them for you, forever. My service as a photographer might be my job, but my passion for the work I do is my gift to you.
Please visit the website today for further information at https://libraphotographic.co.uk/ or read our many testimonials here."
SEO Flatrate provide a wide range of marketing services for all types of online businesses throughout the UK and for most English speaking countries globally. We offering bespoke consultation for keywords including Key-phrase research for both new and well established businesses. We can also reserve, secure and manage your desired domain name for a new website & provide professional email services. SEO Flatrate provide both web design and Rent-A-Website services, professional email and hosting for all of the above on our own servers based in Bournemouth.
"Libra photographic" asked SEO Flatrate to help them increase their visibility on the internet, Now we have achieved this we look forward to a continued working relationship with them and supporting their SEO & Marketing needs moving forward.
If you would like to hear more about our services please contact the SEO Flatrate team 01202 911141 or email the office, we are here Monday to Friday 9am - 5pm
