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The Importance of Social Media Marketing for Company Growth

Social media marketing is the process of using social media platforms to promote a product, service, or brand. It includes creating and sharing content, as well as paid advertising, to reach and engage with a target audience.

Why do I need social media marketing?

The main goal of social media marketing is to increase brand awareness, generate leads, and drive website traffic. It can also improve customer engagement, retain existing customers, and acquire new ones.

Social media marketing is an effective strategy for companies of all sizes to reach out to prospects and customers. People use social media to discover, learn about, follow, and shop from brands, so if you're not on platforms like Instagram, Facebook, and LinkedIn, you're missing out! It is fundamental to have a social media presence.

Why Your Business Needs a Strong Social Media Presence

It is common knowledge that the majority of potential customers will investigate a business’ online presence before investing in the brand- in most instances, it is your first point of contact. Developing quality content can help you funnel online interactions to potential customers.

Organic and original social media strategies are the way forward, with platforms like Instagram, whose main goals for 2023 are to encourage creativity, spark connections and help individuals discover things they love. Great social media marketing can elevate your company, helping to generate loyal brand advocates and drive fresh leads and sales.

Social media has become an integral part of our daily lives, and for businesses, it has become a crucial marketing tool. With 4.70 billion people (59% of the world’s population!) using social media platforms like Facebook, Instagram, and Twitter, having a strong presence on these platforms can provide a wealth of benefits for your business.

  • Increased brand awareness: Social media platforms allow businesses to reach a large and diverse audience. By consistently posting engaging content, you can increase awareness of your brand and build a loyal following.

  • Cost-effective marketing: Compared to traditional forms of advertising, such as TV and print ads, social media marketing is relatively inexpensive. It is a great way to reach a large audience without breaking the bank.

  • Better customer engagement: Social media allows businesses to engage with their customers in a more personal and authentic way. This can be done through responding to comments and messages, running polls and surveys, and hosting live Q&A sessions.

  • Improved SEO: Search engines like Google take social media signals into account when ranking websites. By having a strong presence on social media and getting people to link to your website, you can boost your search engine rankings and drive more traffic to your site.

  • Increased sales: An established social media presence can lead to increased sales. By promoting your products or services on social media and running targeted advertising campaigns, you can drive more traffic to your website and convert more visitors into customers.

Overall, having a strong social media presence is essential for any business looking to grow and succeed in today's digital age. By leveraging the power of social media, you can increase brand awareness, engage with customers, and drive sales for your business.

How to Market Effectively on Social Media

1. Recognise your target audience

A common mistake many businesses make is not understanding their target audience. Understanding your target audience will help save on costs and time; if you target the wrong demographic, your content will be disregarded for no other reason than the fact that they don't require or are unable to purchase your products or services.

How to identify your target audience:

  • Your competitors: Ask yourself, what is their online tone? Is their content performing well? Researching your competitors can help you fill any gaps in your current strategy.

  • Use Google Analytics: A report including extensive data surrounding the users visiting your site- helping you understand what content is receiving the most engagement. Read more on the importance of tracking your metrics here.

  • Compile data: Understanding your customer demographic can guide and inspire you to start a digital marketing campaign that interests your customers. Common demographics include age, gender, location, income, and hobbies.

2. Use multiple social media platforms

Using multiple social media platforms gives your business opportunities to communicate with a wider audience. It is important to make sure you’re engaging with as many people as possible, and what great way to achieve this than to be present across multiple platforms.

Consider your customer demographic- what will your customers be most likely to use? With Facebook having roughly 2.96 billion monthly active users and Instagram set to hit 2.5 billion in 2023, it would seem to be a smart move to be available on both platforms.

3. Posting regularly

Posting regularly on social media can have several benefits for a business, including:

  • Increased visibility: Regularly posting on social media helps keep your brand top-of-mind for your followers and can help attract new customers.

  • Improved brand awareness: By consistently posting content, a business can help build its brand and establish itself as a leader in their industry.

  • Increased website traffic: Social media posts can include links to a business’s website, which can help drive traffic to the site.

  • Improved customer engagement: Posting on social media provides an opportunity for businesses to interact with their customers and receive feedback.

If you want to expand your market and spread awareness of your brand, business, or company to a whole new group of potential customers through regular engagement, but struggle to manage the demand- check out our social media management services.

4. Consistent brand identity

Brand identity is the visual and verbal elements that a company uses to convey its message and values to its audience. It includes the company’s name, logo, tagline, colour scheme, and overall design aesthetic, etc. These elements should be consistent across all platforms of communication, from advertising and social media profiles.

A strong brand identity helps a company stand out from its competitors, helps customers recognise and remember your company, builds trust and loyalty among customers, and communicates the company’s values to the audience.

In our next blog we will be discussing the importance of hashtags and how they can boost your social media visibility.

If you’re looking for social media services or just further advice from a professional, contact us on +44 (0)1202 911141 or email

To read more on why tracking your metrics is important, click here.

For all our other articles, please click here.


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