Google Core Update June 2021

Over the last six months, we have seen a number of Google updates since the last Google core update in December 2020. As of the 2nd of June 2020, Google began to roll out its latest core update which will be more content-focused.


Google is revaluating all websites based on the “EAT” algorithm; the recent “product review” update; the recent “YMOYL” update and now the core update too which is affecting top rankers the most. Unfortunately, this is across the board for all service suppliers and product-based services.


EAT = Expertise, Authority, Trust.


YMOYL = Your money or your life update.


Product update = Product Update 2021.


The current Core update from June 2nd is currently underway but we believe there may be a further core update in July 2021.





Websites across the board are experiencing fluctuations in their ranks both locally and organically because their content no longer meets Google’s heightened standards. Sites that previously ranked on the first three pages are now being replaced with lower ranking sites that Google deems as holding more relevant or more recent content.


The updates mentioned above are still ongoing and focus on content quality, content relevance, your personal experience/expertise in the industry, your trustworthiness as a business, and how much authority you have within your industry. This new update has less to do with link building or SEO services than any of the previous updates.