Finding The Right SEO Partner
For business owners looking to take their SEO efforts up a notch, it may be time to move away from the DIY approach and get an SEO partner on board to really get the job done.
But the question is: How do I find and hire the right SEO company for me that can generate real results? Keep reading to find out!
Whilst there are several online resources that may aid you in implementing SEO, it isn’t the easiest of DIY projects. You may opt for hiring an SEO professional and skip the headaches, wasted budget, and wasted time. If you’re asking yourself if it’s worth hiring a professional, consider some of the benefits, which are verified here.
Using an SEO Provider will:
- Take the guesswork out of SEO and instead implement a proactive and effective strategy.
- Save you money by running data-driven campaigns that will make the most of your marketing strategy.
- Broaden your company’s online reach without the hassle.
- Avoid any costly errors and, potentially, Google Penalties.
- Explain your website analytics, what they mean, and why they matter for your business.
You may be wondering, where do I even start if I do want to hire an SEO professional?
Choosing an SEO company takes careful consideration, as you will need to find an agency that fits the needs and goals of your business. It can be particularly hard to choose an SEO provider if you don’t have much knowledge around SEO yourself. If that’s the case for you, have a read of the following tips.
ASK YOUR NETWORK
Don’t go taking a wild guess! Ask your network of fellow website owners, particularly those in the same industry, who they would recommend. Perhaps one of the best methods, this will offer up honest reviews from trusted individuals who can vouch for the provider’s services. If you're fairly new and haven’t yet accumulated many contacts, have a look at the companies gallery of current clients and online reviews.
ASK FOR AN ESTIMATE
Any successful SEO agency will know precisely how much work is required to optimize your site along with an approximate time frame and cost. There may be some optional add-ons later down the line but their initial quote should give you a clear idea of what to expect.
KNOW WHAT’S INCLUDED
If you opt for a package system, be sure to ask exactly what is included so you can be clear on what you will actually be getting. You may decide there are some options you do not need, and instead opt for a personalised package which could even save you money.
ASK HOW THEY MEASURE RESULTS
You undoubtedly dream of the day you are #1 in the Google search for one of your keywords, but SEO is about more than rankings. The goal of any SEO strategy is to make the business money, so they will look at key performance indicators beyond just rankings. This could include details like traffic numbers, conversion rate, leads…
COMMUNICATE YOUR GOALS
Whilst “ranking at the top of Google” may seem like a fair goal, it’s likely you also have other, more tangible goals you’d like to reach. Always be sure to communicate these to your potential SEO provider so they know precisely what you are aiming for.
SCHEDULE THE CALL
All of the research in the world will never beat that gut feeling you get after a face-to-face (or voice-to-voice) conversation with your potential provider. This conversation is also an ideal way to answer any questions or queries before you sign the dotted line.