5 Design Tips For Your Website
Today we’re going to be delving into the basics of web design, so you know what to prioritise.
Building and designing a website can be daunting, so here are some of the main factors you ought to consider before getting started.
1. Building a Mobile-Friendly Website
With most website software being desktop only, it can be easy to forget that some of your clientele will be experiencing your website on a mobile. This shift from landscape to portrait can cause absolute havoc if you haven’t ensured your website is mobile-friendly, as all the text and images will move to different positions usually rendering much of your work unreadable. With over 80% of website visitors coming from a mobile device, we’ve made this our number one tip!
2. Stick To Your Brand Guidelines
As tempting as it can be to veer away from your brand guidelines, it’s important to follow the same colour scheme and fonts throughout all of your marketing materials for a professional and cohesive outcome. Prioritising this, along with your marketing efforts, can really help your brand become well-known through forming a strong identity.
3. Focus on Readability
Although sticking to your brand guidelines is undoubtedly essential, there’s hardly much point if your potential customers are unable to make sense of your website. So with that in mind, be sure to have sufficient contrast between your background colour and font colour which you can double-check here. And choose a suitable font and font size, sans serif fonts are typically easier to read with a font size of 16 or above being the industry average. You may also wish to consider making the
most of text themes to establish a clear hierarchy between headings and paragraphs.
4. Make It Easy To Navigate
You may want to break the mould and do something a little different, but ultimately navigation isn’t the place if you’re hoping to gain sales. To keep things clear, we would suggest opting for a menu and having a clear page for each section.
With so much to say, it’s important to break up all the text with some imagery and videography. Aim to have at least one piece of media on your homepage with some smaller images throughout the website where there may be big blocks of text. If you think your website may benefit from a video on the homepage to catch the readers attention, check out our video marketing services here. Or skip the hassle of a website altogether and reach out to our Web Design team here.