Why every business needs citations
There are four main pillars that underpin any online marketing strategy, these four pillars are:
Trusted location info, a diverse and quality link building strategy, a website which is locally focused and supplies relevant and unique content and finally reliable and trustworthy reviews. If you are looking to provide trusted information about your business location details, then you should be considering making use of local citations.
However, when using citations ensure that you concentrate specifically on accuracy across the high ranking and trusted citation sites, then your Google listing will be affected if your details including your business name, phone number, mail address and office location are not identical across all of them. Every business needs citation, because they offer a trusted and credible source of information about those businesses listed upon them and tend to rank well in the search engines.
Factors that influence local search results based on a Moz survey:
If a business combines citation signals with Google My Business (GMB) then it could make up to 32% of the finder ranking factors or local pack pie chart according to a Moz survey. These citations also have a huge impact on factors associated with localised organic ranking, filling around 15% of the complete pie chart.
It is widely considered that citations and Google my business (GMB) results if used consistently and published correctly using the correct name, phone number and address details can have a significant impact on a business’s local rankings and as a result could positively influence the rankings associated with local organic searches too.
Further benefits of citations:
Apart from increasing the local pack rankings as well as localised organic results, a citation can also help to achieve the following for any businesses that uses them:
1. Expands your footprint across the web:
With proper use of citation you can increase the number of your local customers as well as your online clients. This includes third-party sites such as Bing, Apple Maps, Foursquare, Yelp, MapQuest etc. and even niche sites.