Did you know that Facebook generates over 8 billion video views on an average day? The demand for video is increasing and now is the time to get involved! Marketing agencies like SEO Flatrate would like to show you how to divert some of that traffic to your website and how to turn consumers in to paying clients!
However lets do it right first time... Remember when everyone became a blogger back in 2016 and 2017, well 2018 digital trends are showing that video is set to be ten fold more infuencial in the coming years.
So how do you use video effectively to grow your business and reach new potential cliets? How do you create videos people can engage with? How do you measure your sucess? Here are a few ways you can start using video in your marketing to grow your business in the coming years.
1. POST YOUR VIDEO ON SOCIALMEDIA
As a marketer, I like video marketing stats, so here is the fist one for you did you know that social video generates around 1200% more shares than both text and images posts combined! Use social media to your advantage this year to share your videos and if done well you could generate a massive boost in engagement with your posted content. IF you need any help contact us, we dont bite :-)
Next time you visit your Facebook newsfeed, just take note of how much of the content you see is actually video. You will probably notice that most of it is video right? Fact is, video posts on Facebook have +135% greater organic reach than a photo post will ever have and it should not become apparent to you as a business owner that you are missing out!
When you invest in video marketing, make sure you utilise all the social media channels do not make the mistake of not getting your video noticed and in front of your followers, so they can share it with their friends and business partners for you too.
EMPOWER CONSUMERS THEY WILL THEN CHOOSE YOUR BUSINESS!!!
As people are researching products and services on the internet, video can be a great tool to get get your business right in front of the customer, can you really afford for your business not to be noticed??
90% of users say that product videos play an important part in their decision process these days. This is why businesses must focus more on the value of their products or services if they wish to catch the eye of potential customers on the internet. If you want to get customers to visualise themselves using your products or services, and experiencing that value, then make it all about them instead of all about you!
When you position yourself as having the right solution you then empower consumers to choose your business over that of your competition. Not only do consumers use videos when researching products prior to making a purchase, but 64% of consumers are more likely to buy something online after watching a video.
Capture their attention, engage them with true value, and this way you will stand out from the crowd.
If you would like to hear more about how video services can help your business please contact the SEO Flatrate team 01202 911141 or email the office, we are here Monday to Friday 9am - 5pm
t. 01202 911141